For more pleasure and comfort, always use a shoe horn to avoid misshaping your shoes or damaging the back.
Rotate your shoes between wears to allow the leather time to dry and breathe.
Using a shoetree daily will keep the shoes in optimum shape and will help to soften creasing.
Before applying any care products, clean your shoes with a humidified sponge. Let them then dry naturally for at least 24 hours.
The very best product for leather care is a good conditioning cream. Regular application is recommended to keep leather supple and hydrated.
Apply the cream using a soft cotton cloth wrapped around a finger or two in small circularmotions. Avoid sweeping strokes.
Take a small brush to apply cream to the join of the sole to the upper.
For best results, allow for the cream to penetrate for at least 10–15 minutes before polishing off with a soft brush.
In addition, though not essential, a wax polish can be applied to give a more gleaming patina, especially to the toe and heel area.
Application of the wax is done in the same method as the cream, with the addition of a dab of water if required to achieve the desired glazed effect.
Once the shoes have been put on, and after walking a few steps, give a final touch with a dry cotton cloth or soft brush to remove the excess cream or wax from the creasing.